Touchdown Seoul 2025: Global Startups and Market Entry Strategies in Korea

On September 30, 2025, Pearson & Partners Korea joined Invest Seoul’s Touchdown Seoul workshop — the final round of the 「2025 Global Link」 initiative. This program is designed to help overseas tech startups make a soft landing in Seoul and successfully enter the Korean market.

The event took place at the Seoul Financial Hub, IFC One Tower, where international entrepreneurs, investors, and ecosystem leaders gathered to share insights, strategies, and opportunities.

Why Touchdown Seoul Matters

Seoul continues to rise as a top startup destination in Asia, offering a supportive ecosystem, attractive incentives, and access to one of the most tech-savvy consumer markets in the world. The Touchdown Seoul 2025 workshop provided a platform for startups from Thailand, Singapore, and across Southeast Asia to learn what it takes to thrive in Korea.

Key Takeaways from the Workshop

The program featured a series of practical sessions that guided entrepreneurs through the essentials of expanding into Korea:

• Business Setup in Seoul – Law firm MISSION outlined the step-by-step legal process for company registration.

• Visa Programs for Entrepreneurs – Visa in Korea presented the Oasis programs and the Startup Korea Special Visa, helping founders understand how to secure residency and operational support.

• Market Entry Checkpoints – Korea Investment Accelerator shared must-know insights for scaling successfully in the Korean business environment.

• Networking with Global Founders – A dedicated session brought together young CEOs, investors, and ecosystem players to exchange ideas over refreshments.

Pearson & Partners Korea’s Experience

Our entire team took part in the workshop, actively engaging with speakers and panelists. The networking session was particularly valuable, giving us the chance to meet ambitious founders and innovators from across Southeast Asia who are exploring Seoul as their next growth hub.

The event was both professional and inspiring — complete with meaningful conversations, fresh insights, and an atmosphere of international collaboration.

Looking Forward

At Pearson & Partners Korea, we believe that market entry success begins with the right guidance and connections. Participating in Touchdown Seoul 2025 reinforced our commitment to helping foreign entrepreneurs navigate the complexities of company setup, visas, tax compliance, and investment structuring in Korea.

Events like these prove that Seoul is not just a business destination — it’s a launchpad for global innovation.

Ready to Explore Korea for Your Business?

Whether you’re a startup founder, investor, or entrepreneur, our team at Pearson & Partners Korea is here to support your Korea market entry strategy from start to finish.

👉 Book a consultation with us today to start your journey in Korea.

👉 Expanding to Singapore too? Click here to explore your options.

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