Pearson Korea Blog

In the ever-evolving landscape of consumer behavior, South Korea has witnessed a notable phenomenon - the striking polarization in consumption habits. This shift has profoundly influenced purchasing patterns, emphasizing a dualistic preference for both high-end luxury products and significantly discounted items. This article aims to provide a comprehensive understanding of this consumption polarization in Korea, focusing on its impacts, opportunities, and recommended strategies for global entrepreneurs and investors to navigate this distinct market characteristic.

If you are a global entrepreneur looking to expand your business into South Korea, understanding the significance of Environmental, Social, and Governance (ESG) practices is crucial. ESG is a global phenomenon that is increasingly shaping business operations and investment decisions. Korea, with its unique corporate landscape, has not been left untouched by the ESG wave. In this article, we will delve into the ESG landscape in Korea and provide insights for entrepreneurs seeking to navigate this dynamic market successfully.

For global investors and entrepreneurs contemplating their next strategic move, South Korea beckons with an enticing proposition. This vibrant nation has unfurled an ambitious roadmap that extends across various high-tech sectors, offering a promising narrative for those seeking to broaden their horizons. With substantial investments, groundbreaking technologies, and an unwavering commitment to innovation, South Korea is unveiling a strategic vision that warmly welcomes global stakeholders into its fold.