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On September 30, 2025, Pearson & Partners Korea joined Invest Seoul’s Touchdown Seoul workshop — the final round of the 「2025 Global Link」 initiative. This program is designed to help overseas tech startups make a soft landing in Seoul and successfully enter the Korean market.

Expand Into Korea With Confidence

Entering the Korean market should be an exciting milestone — not a maze of logistical headaches. Yet for many international companies, the very first obstacle is surprisingly simple but absolutely critical: finding the right office, retail, or coworking space.

On September 24, 2025, Pearson & Partners Korea partnered with the Italian Chamber of Commerce in Korea (ITCCK) to host an exclusive seminar at High Street Italia, Seoul. The event gathered business leaders, legal experts, and HR professionals to explore two timely themes: talent management and the Yellow Envelope Act.

South Korea: Where Innovation Meets Opportunity

South Korea is more than a global trendsetter—it’s a country redefining the future. With groundbreaking technology, world-leading beauty standards, and K-content shaping worldwide culture, it’s no surprise that ambitious brands see Korea as a top destination for growth.

Expanding into South Korea offers tremendous opportunities, but many foreign investors overlook the full scope of expenses involved in company formation. Beyond the official filing fees, there are taxes, professional services, and ongoing compliance requirements that can influence both your budget and long-term strategy. By understanding these obligations in advance, you can plan effectively and avoid costly surprises.

Expanding in Korea with Employer of Record (EOR)

South Korea is one of Asia’s fastest-growing economies, drawing global players in technology, biotech, finance, and the creative industries. For many foreign companies, market entry begins modestly—often with the hire of just one local employee. But what happens when that single step turns into a need for rapid growth?

Expanding into Korea is a big opportunity — but securing the right office, retail, or coworking space often becomes a roadblock.

Entering the South Korean market is a promising opportunity for international companies, but going alone is not always the quickest or most effective way forward. Many foreign businesses find that forming a strategic partnership or joint venture (JV) with a Korean company creates the solid foundation needed to succeed in one of Asia’s most dynamic and competitive economies.

On September 16, 2025, Pearson & Partners Korea was delighted to take part in the European Chamber of Commerce in Korea’s (ECCK) Autumn Network Night 2025, hosted at the Conrad Seoul.

South Korea is an attractive destination for international expansion thanks to its advanced economy, skilled workforce, and central role in Asia. For foreign investors, one of the first and most important decisions is whether to establish a new company (LLC or JSC) or to open a branch office. Both structures are legally recognized, but they serve different strategic purposes.