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Korea’s corporate scene is no longer a single, familiar script. What incoming executives will find today is a layered environment that remains respectful of established norms while becoming increasingly open to collaboration, transparency and global ways of working. Understanding this blend is now as important as knowing legal or market details for any company that wants to succeed here.

Pearson & Partners Korea is introducing a new market entry solution for businesses looking to scale across Asia without having to choose between Korea and Singapore.

Instead of treating the two markets as competing options, our approach connects them into one coordinated strategy. The result is faster launches, cleaner corporate structures and a cross border framework built for immediate regional expansion.

"In Korea, the fastest progress usually comes with the right local partner."

On Friday, November 14, 2025, the Pearson & Partners Korea marketing team attended the ECCK Information Session on Women Leadership, held in the Keumsoo Room at The Ambassador Seoul. Organised by the European Chamber of Commerce in Korea, the event gathered professionals from diplomacy, academia, business, humanitarian work, and international organisations. It was a dynamic and inspiring forum focused on empowering women leaders and fostering meaningful dialogue.

When people hear “Chambers of Commerce,” they often imagine formal breakfasts and photo walls. In Korea, however, chambers are far more practical. They serve as active communities of professionals who work every day to make international business thrive. From the Korea Chamber of Commerce and Industry (KCCI) to international networks like the ECCK and AMCHAM, these organizations connect companies, share insights, and help foreign businesses find their footing in a complex market.

Seoul, November 6, 2025 — Pearson & Partners Korea proudly co-hosted the Information Session on Business and Market Entry in Korea in partnership with the European Chamber of Commerce in Korea (ECCK) at the Estonian Business Hub, Seoul Square.

The 2025 Asia-Pacific Economic Cooperation (APEC) Summit in Gyeongju, South Korea wrapped up with a focus on two defining issues for the region’s future: artificial intelligence (AI) and aging populations. South Korea, as host, steered the conversation toward practical collaboration on technology, labor, and sustainable growth.

As global leaders gather in Gyeongju for this year’s APEC 2025 summit, South Korea has presented more than policy agendas or economic forecasts. It has unveiled a deeper story; one of a country where creativity, technology, and identity converge into a single force of progress.

Long known for its manufacturing excellence, South Korea has evolved into a nation where industrial power and cultural expression coexist seamlessly. From semiconductors to street style, K-pop to cutting-edge robotics, Korea’s transformation illustrates how innovation and imagination can thrive side by side, and reshape a nation’s role on the global stage.

A new wave of investment, pro-innovation policy, and global collaboration is propelling Seoul to the forefront of Asia’s technology and entrepreneurship scene.

A Shifting Landscape in APAC Innovation

Over the past decade, the Asia-Pacific (APAC) region has transformed into one of the most dynamic startup environments in the world. Home to more than half of the global population and fueled by rapid digital adoption, APAC has become a launchpad for entrepreneurs seeking scale and innovation.

Engaging with Europe’s Business and Cultural Community in Korea

Last week, Pearson & Partners Korea had the pleasure of participating in two exceptional events hosted by the European Chamber of Commerce in Korea (ECCK); both showcasing the strength, diversity, and collaborative spirit of the European business community in Seoul.