South Korea's Niche Luxury Market: Global Brands and Local Tastes
The South Korean economy's strength, together with its distinctive cultural traits, has established a unique environment for high-end brands. South Koreans exhibit a notable fondness for luxury items, setting them apart globally. Over recent years, the luxury market in South Korea has flourished due to increased disposable income and a growing inclination toward superior products. As the market undergoes changes, there exist chances for international business owners to bring their brands into the South Korean market, catering to the changing tastes and preferences of local consumers.
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